WTOC.COM Online Media Guide

For more information about how wtoc.com's over 1,500,000 page views, by over a quarter of a million unique users, per month will provide the cost-efficient component required to make your advertising campaigns even more effective, contact:

Emily Purcell
Internet Sales Director
epurcell@wtoc.com
912-358-8376

Ad Creative Dimensions	Max File Size	Max Animation Length	File Formats
In-page Ad Creative Sizes
120x240 Mini-Skyscraper *	40k	:15	GIF, JPG, SWF
300x150 Spotlight	40k	:15	GIF, JPG, SWF
180x150 Rectangle *	40k	:15	GIF, JPG, SWF
300x250 Island	40k	:15	GIF, JPG, SWF
490x25 Sponsor Header	40k	:15	GIF, JPG, SWF
468x60 Banner	40k	:15	GIF, JPG, SWF
728x90 Leaderboard	40k	:15	GIF, JPG, SWF
* Can accomodate video clip	40k	:30 max clip	AVI,MOV,WMF
Video Companion Ad Creative Size
300x250 Island	40k	:15	GIF, JPG, SWF

Video Sponsor Requirements

Pre-Roll Clip Length: viewer preferred is :10; absolute maximum :15
Post-Roll Clip Length: maximum :30

Flash Ad Requirements
Versions - up through Flash 8

Click Tracking
For Flash creative to click through properly in our ad serving system, clients must insert the "clickTAG" variable into the .fla file so that performance can be properly tracked. Targets for clickthrough must be set to _blank to open in a new window.

More information about clickTag can be found on Adobe's website: http://www.adobe.com/resources/richmedia/tracking/designers_guide/ and http://www.adobe.com/devnet/flash/articles/flash8_bestpractices_10.html

Example code: (please note preferred structure of clickTAG with case of letters as indicated)

on (release) {
getURL (clickTAG, "_blank");
}
Additional Flash file items:

Backup jpg/gif can be submitted
Animation cannont continue past 3 loops
Frame rate must be 18fps
File size should not exceed 40k

Expandable Banners (User-initiated)
Expandable Banners can be accepted for the following ad unit dimensions (300x250 and 728x90).

Must use Approved 3rd party rich media vendor (see below)
Ad code for exanding unit must be provided by one of the Approved 3rd party rich media vendors (see below)
Method of expansion and un-expansion must be the same. (i.e., mouse-over)
Close Button must be placed in the top right corner labeled with 11px black font surrounded by 4px padding

Maximum Expansion:
728x90 expands to 728x270 (expands down only); Polite file load - 80k
300x250 expands to 500x500 (expands left and down only); Polite file load - 80k

Expandable Banners (auto-initiated)
Expandable Banners can be accepted for the following ad unit dimensions (850x30).

Must use Approved 3rd party rich media vendor (see below)
Ad code for exanding unit must be provided by one of the Approved 3rd party rich media vendors (see below)
Only available on site Homepage
Frequency cap 1 per 12 hours
Method of expansion and un-expansion must be the same. (i.e., mouse-over)
Close Button must be placed in the top right corner labeled with 11px black font surrounded by 4px padding

Maximum Expansion:
850x30 expands to 850x300 (expands down only); Polite file load 80k

Approved Third Party Rich Media Vendors (Third Party Servers):
Atlas
Doubleclick
Eyeblaster
Eyewonder
Pointroll

Other Ad Creative Guidelines

Animation/Looping are limited to a maximum of 3 with each loop not exceeding 15 seconds
Ads may not contain persistent rapid/strobing animation
Creative on a white background must contain a 1 px black border
All rich media must be submitted 4 business days prior to campaign start to allow for testing

Frequency Capping
Video: 1 per 5 minute frequency cap on video pre-roll inventory
Expanding 850x30 Pencil Ads: 1 per 12 hour frequency cap